Characteristics
Width about same as length
Short forehead
Wide cheeks
Roundness through jaw
Objective
Create more definition Forehead and jawline must appear more narrow
Techniques
Apply regular foundation before contouring makeup
Apply darker shade of foundation in an arc on either side of forehead
Apply darker shade of foundation on either side of jaw up to tip of ear. This will eliminate fullness in these areas
Apply blush on the ball of the cheek beginning at point just outside of center of eye. Extend to temples near hairline.
Square/Rectangular-Shaped Face
Characteristics Width of cheeks and forehead are similar
Width of jawline and forehead are similar
Prominent jawline
Angular overall appearance
Rectangular face is longer than it is wide
Objective
To soften angles Forehead and jawline must appear more narrow
Techniques
Apply regular foundation before contouring makeup
To make forehead appear more oval, apply darker shade of foundation on either side of forehead and blend
To make jaw appear more oval, apply darker shade of foundation on either side of jawline and blend
Apply concentration of blush directly on the ball of the cheek. Blend toward the top of the ear for a square face and middle of the ear for a rectangular face
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